The Gimmick is a novel mash-up of wrestling and superhero comics with a dash of Coen Bros.-esque dark comedy

The Gimmick: A Hyper-Violent Mashup of Pro Wrestling and Superheroes Find out what to expect from this genre-bending new series


There's a lot of overlap in the Venn diagram between superhero comic book readers and pro wrestling fans, and that's the target audience for The Gimmick. This upcoming Ahoy Comics series mashes up both genres to create a violent, darkly comedic tale right out of a Coen Bros. movie.
The Gimmick's creative team includes writer Joanne Starer (Sirens of the City), artist Elena Gogou (Quests Aside), colorist Andy Troy, letterer Rob Steen and editor Tom Peyer. The series also boasts covers from The Unbeatable Squirrel Girl artist Erica Henderson, with Khary Randolph (Excellence) also illustrating a variant cover for issue #1. Starer also brings some real-world wrestling cred to the series, as she's an industry veteran who previously oversaw a pro wrestling promotion based in Pennsylvania.
The Gimmick centers on Shane Bryant, a wrestler whose successes in the ring haven't helped him develop the perfect, crowd-pleasing persona. That's despite the fact that Shane also possesses superhuman strength. And when he accidentally, violently dismembers an opponent on live television, Shane is forced to flee to Tijuana and build a new identity for himself both in and out of the ring. But even as Shane finally creates his elusive "gimmick," his new world is threatened by unfinished business from his old one.
“The Gimmick is born from the wild, incredible, and sometimes terrible experiences I had in the world of pro-wrestling,” said Starer in Ahoy's press release. “I've seen it from many angles: as an in-ring performer, a promoter, and a wrestler's girlfriend. I've got stories, y'all.”
“The Gimmick combines three of my favourite elements in a story, comedy, violence and character drama,” added Gogou. “Shane is the human equivalent of a dumpster fire, going from one messy situation to the next in the most ridiculous ways. He makes a man's head explode in the first pages of the first issue, goes on the run with his mentor, falls in love. It is an outrageous, fun and messy ride and I was immediately sold when I was approached about working on the book. The way Joanne has tackled this story perfectly encapsulates the over-the-top essence of wrestling, but remains grounded by its characters, who are distinctively flawed and human. I'm really excited for people to read what we've created!”
Look for The Gimmick #1 to be released on March 8, 2023.
If this new series has piqued your interest, why not read the entire first issue of My Bad, another genre-bending series from Ahoy Comics? You can also read IGN's exclusive preview of The Incal: Psychoverse, a new prequel to the acclaimed graphic novel series.

Jesse is a mild-mannered staff writer for IGN. Allow him to lend a machete to your intellectual thicket by following @jschedeen on Twitter.
This story originally appeared on: IGN - Author:Jesse Schedeen

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